10 Ways to Market Your Practice in the New Year

Get 2010 off to a great start with a fresh, new marketing plan.  Here are 10 great ideas shared by Carolyn Elefant at our Solo by Choice CLE:

• You must allow time for marketing on a consistent basis to keep cases flowing in.  Add a weekly “marketing morning” to your schedule and use it to blog, make calls, or find time for events.
• Each quarter come up with a list of people you want to meet.  Establish contact and schedule meetings.
• Create a Facebook fan page to market your practice.
• Sign up for AVVO to get free referrals.  Complete your profile to increase your Web presence. 
• Set up a blog or create a Web site with blogging capability.
• Use Twitter to increase traffic to your blog or Web site, establish social media connections, and monitor trending topics.
• Write articles.  Want an easy shortcut?  Interview someone – the article almost writes itself.  Issue a press release about your article.  Call colleagues about it, and offer to e-mail the article to them.  Reprint snippets of your article on your blog.  Upload your content to Docstoc, a community where people find and share professional documents, then link to the article on your blog or Web site.  You can also upload articles to JD Supra, a document-sharing site dedicated to legal professionals.  Articles can also be displayed in print form in your reception area.
• Multi-purpose for maximum effect.  If you give a speech, record it, and then turn it into a podcast or e-book.  Consider uploading video content to You Tube or hold a Webinar based on your speech.
• Network and host events on Biznik.  Find the Portland, Oregon Biznik community here.
• Consider submitting source material to HARO (Help a Reporter Out).

My Bonus Tip

If you weren’t able to attend our Solo by Choice CLE, consider ordering a copy of Carolyn’s presentation and book.  It’s a bargain at $30.  Visit the PLF Web site, then select Programs on Audio or Programs on Video.

Copyright 2010 Beverly Michaelis